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Table of Contents 
Paper Types  -  Color   -  Coatings  -  Samples
Paper Types 

All of these paper stocks are bright white.

100# Gloss Cover

Glossy cover weight paper stock. Great for heavyweight brochures and covers on catalogs. Similar to the paper you would find on a Postcard in a gift shop, except glossy on both sides.

100# Gloss Cover Go Green
Same as 100# Gloss Cover but made of 10% post consumer waste and 30% recycled.
100# Gloss Text
Glossy text weight paper stock. Great for brochures and flyers. Similar to paper you would find on the cover of a Sports Illustrated Magazine.

100# Gloss Text Go Green
Same as 100# Gloss Text but made of 10% post consumer waste and 30% recycled

14pt. C2S
Glossy cover weight paper stock. The 'C2S' means coated on two sides. This is thicker than your average business paper stock. Great for thicker business cards. Thicker than the paper you would find on a Postcard in a gift shop, except glossy on both sides.

14pt C2S Go Green

Same as 14 Pt. C2S but made of 10% post consumer waste and 30% recycled

16pt. C2S

Glossy cover weight paper stock. The 'C2S' means coated on two sides. This is thicker than the 14 Pt. C2S. Great for very thick business cards. Thicker than the paper you would find on a Postcard in a gift shop, except glossy on both sides.

16pt C2S Go Green
Same as 16 Pt. C2S but made of 10% post consumer waste and 30% recycled

70# Uncoated Text        
Uncoated bond stock. Great for letterhead. Thicker than computer printer paper. Similar to most letterhead papers.

70# Uncoated Text Go Green
Same as 70# Uncoated Text but made of 10% post consumer waste and 30% recycled

100# Uncoated Cover
Uncoated cover stock. Uncoated means the paper was not given a glossy finish at the paper mill. computer printer paper has an uncoated finish. Great for thick professional looking business cards.

100# Uncoated Cover Go Green
Same as 110# Classic Crest but made of 10% post consumer waste and 30% recycled

60# Starliner            
This is our house label stock for sheet labels. It is Glossy.
Color 
4/4: (Spoken: "four over four")
This term is printer short hand for a printed piece that is printed four color process (full color) on both sides (front and back) of a two sided piece. The forward slash represents the sheet of the paper, while the number on the left hand side of the slash is the number of ink colors on the front and the number on the right hand side represents the number of ink colors on the back of the sheet.

4/0: (Spoken: "four over zero")
This term is printer short hand for a printed piece that is printed four color process (full color) on the front and blank on the back of the piece. The forward slash represents the sheet of the paper, while the number on the left hand side of the slash is the number of ink colors on the front and the number on the right hand side represents the number of ink colors on the back of the sheet.

Four Color Process:
Also known as "Process Color" or "Pleasing Color". A method of laying color images onto paper in comercial printing. By using four ink colors; Cyan, Magenta, Yellow and Black (CMYK) a commercial printing press is able to reproduce full color photo quality images.

This is achieved by converting each color into "screens" or a series of "dots" set at a percentage of the original color. The smaller the percentage the smaller the dot the lighter the color. For instance 50% Black (K) would look gray.

Coatings 
UV Coating
UV coating is a very reflective plastic-like extremely glossy coating that is applied to print to offer a durability and finish not available with AQ (Aqueous) coating. UV coating hardens on the sheet by applying a high intensity Ultraviolet light. This process is similar to the process dentists use to sealĀ molars. If you don't need to write on the product after it is printed, and you prefer a super-glossy finish, this is your best option. (Although it can be written on with sharpie's and certain types of pens) Cutting accuracy also is affected slightly as it is hard to cut a stack of slippery sheets, even with today's leading technology in cutting equipment, and sharp operators. At this time, UV is only offered on our 14pt and 16pt products. If you plan on doing a Postcard Mailing and would like the Postcard UV Coated then please make sure that only the front is UV Coated.
Aqueous Coating
AQ Coating is a moderately reflective coating applied during the printing process, for protection and to allow the printing of the backside immediately. It adds a nice sheen to your finished piece but is not as reflective as a UV Coating. Aqueous is offered standard on almost all of our coated stocks.
Satin Aqueous Coating
Satin Aqueous Coating is similar to the Aqueous Coating except it is the least reflective coating we offer and appears dull and almost absorbs light more than reflecting it. It has similar properties to the Satin Fabric for which it is named./p>
Conversion 
Conversion is a blanket term used to describe things that get done to your printed piece after it is printed. Folding, Die Cutting, Embossing, Debossing, and Foil Stamping are all examples of conversion. However, our online products only have folding as a conversion option. We can help you with projects that Die Cut, Emboss, Deboss, and Foil Stamp, but you will have to request an estimate to get pricing and place an order for this sort of project.

Here are a few of the different folding options we offer:
Half Fold

No panel compensation is necessary; each panel is equivalent in size. The front and the back have an identical layout, and (1) template may be used for both.
Flat Size: 8.5 x 11 Number of Panels: 2
Folds: 1 Panel Size: 5.5" x 8.5"

Tri-Fold

Because one panel "tucks in" panel compensation is necessary. Make sure you use both the front and back templates; THEY ARE NOT THE SAME.
Flat Size: 8.5 x 11 Number of Panels: 3
Folds: 2 Panel Size: 3.667" x 8.5"

Z-Fold (3-panel like trifold)

No panel compensation is necessary; each panel is equivalent in size. The front and the back have an identical layout, and (1) template may be used for both.
Flat Size: 8.5 x 11 Number of Panels: 3
Folds: 2 Panel Size: 3.667" x 8.5"

Samples 
We offer sample packets to SERIOUS potential customers free of charge. To receive one please go to our Contact Us page and select "Samples" as the reason for contact.
               
The sample packet includes the following:

Catalog Envelope - 12.5" x 9.5", 4/0, 70# Uncoated Smooth
Pocket Folder - 9" x 12", 4/4, UV Coated front, 14 PT. C2S
Business Card - 3.5" x 2", 4/4, UV Coated front, 14 Pt. C2S
Business Card - 3.5" x 2", 4/4, AQ Coated, 14 Pt. C2S
Business Card - 3.5" x 2", 4/4, Satin Coated front, 16 Pt. C2S
Business Card - 3.5" x 2", 4/4, 100# Uncoated Cover
Postcard - 4.25" x 6", 4/4, UV Coated front, 14 Pt. C2S
Postcard - 6" x 11", 4/4, Satin Coated front, 16 Pt. C2S
Flyer - 8.5" x 11", 4/0, 100# Gloss Cover
Trifold - 8.5" x 11", 4/4, AQ Coated, 100# Gloss Text
Brochure - 11" x 17", Bifolded, 4/4, 100# Gloss Text
Letterhead - 8.5" x 11", 4/0, 70# Uncoated Smooth
Envelope - 4.125" x 9.5", 4/0, 70# Uncoated Smooth
Labels - 5" x 3.5", 4/0, UV Coated front, 60# Starliner


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